Privacy Policy

Effective October 28, 2026. New accounts are on this version from the day they join.

This Privacy Policy is available in English and in French (Politique de confidentialité). Both versions have the same meaning. If you live in Quebec, the French version applies to you.

At Soonly, we have a few fundamental principles:

We are thoughtful about the personal information we ask you to provide and the personal information that we collect about you through the operation of our services.

We store personal information for only as long as we have a reason to keep it.

We aim to make it as simple as possible for you to control what information is shared and to have it permanently deleted.

We aim for full transparency on how we gather, use, and share your personal information.

Below is our Privacy Policy, which incorporates and clarifies these principles.

Who We Are and What This Policy Covers

Howdy! We are Affinities LLC (dba Soonly), a Delaware limited liability company, and we make Soonly: a service that lives in your group texts and helps you find time with friends.

This Privacy Policy applies to information that we collect about you when you use our websites (soonly.com and callyourfriends.io), text with Soonly, or have a Soonly account. Throughout this Privacy Policy we'll refer to these collectively as "Services."

Below we explain how we collect, use, and share information about you, along with the choices that you have with respect to that information.

Information We Collect

We only collect information about you if we have a reason to do so: for example, to provide our Services, to communicate with you, or to make our Services better.

We collect this information from three sources: if and when you provide information to us, automatically through operating our Services, and from other people in your threads. Let's go over the information that we collect.

Information You Provide to Us

It's probably no surprise that we collect information that you provide to us directly. Here are some examples:

Basic account information: We ask for basic information from you in order to set up your account. We require a phone number, which we confirm with a texted code, and that's it. You may provide us with more information, like your name, your email address, and when you're usually free, but we don't require that information to create a Soonly account.

Friends you add: When you add a friend, we collect their name and phone number, and anything else you tell us about them, like a birthday.

Messages in your threads: Soonly works inside group texts. We receive the messages in any thread Soonly is part of, from everyone in it. Our texting provider stores the whole thread for us, and today threads aren't deleted automatically. We keep what Soonly takes from the messages to do its job, like answers to its questions, free times, and the plans it makes.

Calendar information: If you connect a calendar, we collect when you're busy. The Connected Calendars section below has the details.

Payment and contact information: If you subscribe, our payment processor, Stripe, collects and keeps your card information, and we give Stripe your phone number and email so it can send you receipts. We keep a record of your subscription and the payments you've made.

Communications with us (hi there!): You may also provide us with information when you communicate with us about a support question or give us feedback. When you communicate with us via email or otherwise, we store a copy of our communications.

Information We Collect Automatically

We also collect some information automatically:

Log information: Like most online service providers, we collect information that web browsers and servers typically make available, including the browser type, IP address, language preference, referring site, the date and time of access, and operating system.

Usage information: We collect information about your usage of our Services, like page views, the actions you take on soonly.com, and information about your device. On our public pages we also record how the page is used, like taps, scrolling, and what's on the screen, through our analytics provider; what you type into forms is masked, and signed-in pages aren't recorded. We use this information to provide our Services to you and to get insights on how people use our Services so we can make them better.

Location information: We may determine the approximate location of your device from your IP address. We do not collect precise location.

Information from cookies and other technologies: A cookie is a string of information that a website stores on a visitor's computer, and that the visitor's browser provides to the website each time the visitor returns. Soonly uses cookies and similar browser storage to keep you signed in, keep the site secure, test versions of the site, and understand how it is used. We don't use them for advertising.

Information We Collect from Other Sources

We may also get information about you from other people. For example, if a friend adds you to a thread with Soonly or adds you as a friend, we receive your phone number, the name they gave us, and anything they noted about you, like a birthday. If you connect a calendar, we receive information from Google or Apple as described in the Connected Calendars section.

People Who Haven't Signed Up

Because Soonly works in group texts, it receives information about people with no account. If someone adds you to a thread with Soonly or adds you as a friend, we get your number, your name if they gave it, anything they noted about you, and what you write in that thread. We use it to run the thread and, with identifying details removed, to improve Soonly as described under How and Why We Use Information. We keep a note of your number so that a STOP from you sticks.

Reply STOP to any Soonly text and Soonly stops sending you messages; your friends' own messages in the thread still reach you. To have your number and what Soonly kept about you deleted, email info@soonly.com with the number; we may ask you to confirm it's yours. Messages stay in the threads they were sent in, and we keep a note that your number asked us not to text it. If you add someone to Soonly, only add people you know who are fine hearing from it.

How and Why We Use Information

We use information about you for the purposes listed below:

To provide our Services. For example, to set up and maintain your account, find times that work, send Soonly's questions and reminders, provide customer service, process payments, and verify your phone number.

To write Soonly's messages. Soonly's replies are written by AI models that a provider runs for us. To write a reply, we send it what that reply needs: for example, the recent messages in the thread, the first names of the people in it, and the free times, preferences, and plans that matter. Our AI provider doesn't keep or train on what we send it. We may use conversation data from the date of this policy onward, with names, phone numbers, and other identifying details removed, to improve Soonly, including to train and evaluate the models that write its replies. We never use information from a connected calendar, or Soonly's messages based on it, to train models, and we don't use your identifiable messages to train models without asking you first. People at Soonly read messages only for support, safety, fixing a problem, or when the law requires it.

To ensure quality, maintain safety, and improve our Services. For example, by monitoring and analyzing how people use our Services so we can fix problems and create new features.

To protect our Services, our users, and the public. For example, by detecting security incidents; detecting and protecting against malicious, deceptive, fraudulent, or illegal activity; fighting spam; and complying with our legal obligations.

To communicate with you. For example, by texting you about your threads, plans, and account, including your trial and subscription, or by emailing you about your account or to ask for your feedback. The Texts and Email section below explains how to stop.

Texts and Email

By giving us your number, you agree to get texts from Soonly, including automated texts, about your threads, plans, and account, including your trial and subscription. Message frequency varies. Message and data rates may apply. Reply STOP to stop all texts (or tell us to stop in any clear way, or email info@soonly.com), START to turn them back on, and HELP for help. We act on a request to stop within 10 business days, usually at once. Without texts, Soonly can't take part in your threads. Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes.

If you give us your email, we send account email and tips during your trial. Every marketing email says how to unsubscribe.

Connected Calendars

Connecting a calendar is optional. It lets Soonly offer times you're actually free.

Google: We ask Google only for your free and busy times and your email address. Google tells us when you're busy, not your event titles, details, locations, or guests. We use your Google data only to find free times and plan with your friends: your free times go to our AI provider to write Soonly's replies, and a few can appear on your Soonly link. We don't store your busy times. We keep only the sign-in tokens Google gives us, encrypted, and your Google email address, never use any of it for ads, never sell it, and never share it beyond what this section says or as the law requires. Disconnect in Settings and we delete them and tell Google to revoke our access. Soonly's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

Apple: To connect an Apple calendar, you give Soonly your Apple ID and an app-specific password. Apple sends us your full events; our code looks only at the start, the end, and whether you're marked free, keeps none of the rest, and sends none of the details anywhere. The free times it works out are used the same way as Google's, above. We keep your Apple ID, your calendar names, and the password (encrypted) until you disconnect, then delete them. You can also revoke the password in your Apple account settings.

Sharing Information

We share information about you in limited circumstances, and with appropriate safeguards on your privacy. These are spelled out below:

Third-party vendors: We share information with vendors who need it in order to provide their services to us: the providers that send our texts and verify phone numbers, process payments (Stripe), deliver email, host our servers and data, measure how our Services are used, and run the AI models that write Soonly's replies. We require vendors to agree to privacy commitments in order to share information with them. Other services our website uses may receive technical information, such as your IP address.

Legal and regulatory requirements: We may disclose information about you in response to a subpoena, court order, or other governmental request.

To protect rights, property, and others: We may disclose information about you when we believe in good faith that disclosure is reasonably necessary to protect the property or rights of Soonly, third parties, or the public at large. For example, if we have a good faith belief that there is an imminent danger of death or serious physical injury, we may disclose information related to the emergency without delay.

Business transfers: As part of any merger, sale of company assets, or acquisition of all or a portion of our business by another company, or in the unlikely event that Soonly goes out of business or enters bankruptcy, user information would likely be one of the assets that is transferred or acquired by a third party. If any of these events were to happen, this Privacy Policy would continue to apply to your information and the party receiving your information may continue to use your information, but only consistent with this Privacy Policy. Anything from a connected Google calendar moves only if you agree.

With your consent: We may share and disclose information with your consent or at your direction.

Aggregated or de-identified information: We may share information that has been aggregated or de-identified, so that it can no longer reasonably be used to identify you. For instance, we may publish aggregate statistics about the use of our Services.

We do not sell our users' data. We aren't a data broker, we don't sell your personal information to data brokers, and we don't share your information with other companies for their marketing. We show no ads.

Information Shared Publicly

People in your threads see your messages and Soonly's replies, which can mention what was said and when you're free.

If you claim a Soonly link (soonly.com/yourname), anyone who opens it sees your first name and a few of your free times. Anyone with an invite link sees the plan's title, which often includes first names, its description, date, and time, and can add it to their own calendar.

Please keep all of this in mind when deciding what you would like to share.

How Long We Keep Information

We generally discard information about you when it's no longer needed for the purposes for which we collect and use it, described in the section above on How and Why We Use Information, and we're not legally required to keep it.

In practice, we keep your information while your account is open. Email us to delete your account and within 30 days we remove it from our systems, except that messages stay in the threads they were sent in, our payment processor keeps its own records as the law requires, we keep a record that you agreed to our Terms and of any STOP, and some copies may remain in backups and old records, which we don't delete at set times. Disconnecting a calendar deletes its credentials right away.

Security

While no online service is 100% secure, we work very hard to protect information about you against unauthorized access, use, alteration, or destruction, and take reasonable measures to do so.

Our website and the traffic to our providers are encrypted, and so are calendar credentials when we store them. Texts aren't end-to-end encrypted: carriers, texting providers, and everyone in the thread can see them, so keep sensitive things out of threads. If a breach affects you, we'll tell you as the law requires.

Choices

You have several choices available when it comes to information about you:

Limit the information that you provide: You can choose not to provide the optional account information, like your name and email, and not to connect a calendar. Please keep in mind that if you do not provide this information, certain features of our Services may not be accessible.

Stop texts and marketing email: Reply STOP to any Soonly text, or email us, and the texts stop. Follow the instructions in any marketing email to stop those. If you opt out of promotional communications, we may still send you other communications, like those about your account and legal notices.

Disconnect a calendar: You can do this in Settings at any time.

Set your browser to reject cookies: At this time, Soonly does not respond to "do not track" signals. However, you can usually choose to set your browser to remove or reject browser cookies before using soonly.com, with the drawback that certain features of soonly.com may not function properly without the aid of cookies.

Close your account: While we'd be very sad to see you go, you can close your account if you no longer want to use our Services. Email info@soonly.com and within 30 days we remove your information from our systems, with the exceptions described in How Long We Keep Information above.

Your Rights

Wherever you live, you can ask what information we have about you, have it corrected or deleted, and get a copy of it, and we won't treat you differently for asking. We don't sell or share personal information for advertising, so there is nothing to opt out of.

California residents: We are below the California Consumer Privacy Act's size thresholds, so it does not apply to us, but California residents get the same rights from us anyway: to know what personal information we collect and why, to have it deleted or corrected, and not to be treated differently for asking. We collect identifiers (your phone number, name, and email), the messages and plans in your threads, information friends record about you, like a birthday, calendar availability if you connect one, billing records, and device and usage information, for the purposes in How and Why We Use Information, and we share them only with the categories of providers listed under Sharing Information. We don't sell personal information or share it for advertising, so there is no sale or sharing to opt out of.

Soonly is for people in the US and Canada and runs on servers in the US. Wherever you are, including Canada, your information is processed in the US under this Privacy Policy, where US law and US authorities can reach it.

Contacting Us About These Rights

You can correct your name and email using your account settings, but if you aren't able to or you'd like to contact us about one of the other rights, scroll down to "How to Reach Us" to, well, find out how to reach us. We answer within 30 days.

When you contact us about one of your rights under this section, we'll need to verify that you are the right person before we disclose or delete anything. Usually we text a code to the number on your account, unless you've asked us not to text you. You can also have someone make a request on your behalf by giving us written authorization. We may still require you to verify your identity with us.

How to Reach Us

If you have a question about this Privacy Policy, or you would like to contact us about any of the rights mentioned in the Your Rights section above, please email info@soonly.com. This is the fastest way to get a response to your inquiry. You can also write to Affinities LLC (dba Soonly), c/o Legalinc Corporate Services Inc., 131 Continental Dr, Suite 305, Newark, DE 19713. The person in charge of protecting personal information at Soonly is our founder, reachable at info@soonly.com.

Other Things You Should Know (Keep Reading!)

Children: Soonly is not for children. Our Services are for people 18 and over, and we don't knowingly collect personal information from anyone younger. If you believe a child has given us information, email info@soonly.com and we will delete it.

Analytics Services Provided by Others: Our analytics providers collect usage information for us with their own cookies and similar technologies, and don't track you across other websites. This Privacy Policy covers what they collect for Soonly.

Privacy Policy Changes: Although most changes are likely to be minor, Soonly may change its Privacy Policy from time to time. If we make changes, we will post the new version here with its effective date and revise the change log below, and for future changes that matter we will show a notice in Soonly before they take effect. Your further use of the Services after the effective date will be subject to the updated policy. If we ever want to use information we already have in a new way, we will ask you first.

That's it! Thanks for reading.

Change log

Version 2, October 28, 2026. Rewritten to describe Soonly as it works today: texting, connected calendars, billing, and how disputes are handled. Minimum age is now 18. Also covers callyourfriends.io, whose legal pages point here.
Version 1, March 22, 2020. First version, published as Call Your Friends. The product became Soonly in July 2023.